Analysis of the development prospects of the printing and packaging industry in 2022
As an important industry in the national economy, the printing industry has the dual attributes of industrial economy and cultural industry. It mainly includes several major sub-industries such as packaging printing and publication printing. There are great differences between sub-industries due to their different service targets. . Packaging printing mainly serves industrial enterprises; the main customers of publication printing are major publishing houses, magazines or newspapers, including local taxation departments.
1. Overview of the global printing industry
The printing industry is a global market, but the development level of each region is different. At present, the world's printing industry is mainly concentrated in North America, Europe, Asia and other economically developed countries and emerging market players. The United States, Europe and Asia account for about one-third of the printing market. Developed countries have obvious technological advantages in the printing market, which has played a role in leading the technical direction of the market; while emerging market countries have experienced rapid economic growth in recent years, and the printing market capacity has expanded rapidly, especially in emerging market countries represented by China and India. On the whole, the industry has shown a rapid upward development momentum, and the total market volume has increased rapidly.
According to statistics, from 2006 to 2012, the global printing market increased from US$690.8 billion to US$720.6 billion, an increase of 18.2%. During the same period, the growth rates of developed regions such as North America and Western Europe were 8.3% and 12.3% respectively, while Eastern Europe, Africa and Asia The growth rates of regions with developing countries as the main body reached 51.4%, 33.9% and 23.9% respectively, and the growth rate far exceeded that of developed countries. On the whole, the trend of the global printing market moving eastward has become more obvious.
According to reports, although the traditional publication printing market continues to decline, driven by the packaging printing market and the printing market in emerging countries, the global printing market is expected to maintain a steady growth trend in the next few years. By 2020, the output value of the global printing market will be to $824 billion.
2. Overview of China's printing industry
The printing industry is an important industry in my country's national economy. According to statistics, as of the end of 2014, there were 105,000 printing enterprises nationwide, employing 3.394 million people, with a total printing output value of 1,085.75 billion yuan, total assets of the entire industry 1,176.30 billion yuan, and total profits. 71.42 billion yuan, and the output value of the printing industry is expected to reach 1.15 trillion yuan in 2015.
3. The product quality of China's printing industry is close to that of developed countries such as Europe and the United States
The countries with more developed printing industry are Germany, Japan and the United States. Printing technology is not a high-precision technology, and there are no restrictions on the export of equipment to China. Therefore, the equipment and production technology used in China are basically not far behind that of developed countries. This is one of the reasons why a large number of printing products are exported abroad. In addition, China's labor costs are very low, environmental protection costs have never been calculated, and the industrial chain is complete.
Of course, Germany and Japan are still very strong in the research and development of equipment manufacturing and printing technology, and the gap is very obvious. In addition, the digitalization of developed countries is more intense, and digital printing is more prosperous are also several characteristics.
Fourth, the printing industry is not all labor-intensive enterprises
The degree of mechanization of the printing industry is relatively high in the domestic manufacturing industry, and not all are labor-intensive enterprises.
With the rising wages of domestic workers, business owners are more willing to adopt automatic equipment. Such as book binding, packaging die-cutting, bronzing, gluing, etc. already have fully automatic equipment. Even the fine framing boxes that previously required a lot of manual labor also have fully automatic equipment.
Except for some manual labor, most of the printing plants can use machines, which means that a large number of products can be produced by a small number of workers.
V. Favorable factors affecting the development of the industry
(1) Strong support from the national industrial policy
(2) Residents' disposable income increased and consumption structure continued to upgrade
In the past ten years, the per capita disposable income of urban residents in my country has risen from 6,279.98 yuan in 2000 to 31,195.00 yuan in 2015, with an average annual compound growth rate of 11.50%. At the same time, per capita consumption expenditure is also rising. The yuan rose to 21,392.00 yuan in 2015, with a compound annual growth rate of 10.40%, while the Engel coefficient dropped from nearly 40% in 2000 to 29.70% in 2015, which fully shows that the quality of life of urban residents is constantly improving.
With the improvement of the living standards of urban residents, the cultural literacy and aesthetic ability of urban residents have also improved accordingly, the consumption structure has gradually changed, and consumer demand has gradually transitioned from "material consumption" to "spiritual consumption". Consumers will not only pay attention to the performance of products, but also pay more attention to their appearance and design. Consumption has become more and more beyond simple material needs, which will effectively promote the development of the packaging and printing industry.
(3) The proportion of young consumer groups has increased, and the consumption capacity has increased
The generation born in the 1980s and 1990s has grown up with the spring breeze of reform and opening up and the wave of the information age, and is willing to accept new things. The exquisite packaging and printing products with personalized consumer psychology will usher in new development opportunities.
(4) The development of related downstream industries provides a broad market space for the packaging industry
Thanks to the recovery of global economic development and a number of industrial adjustment and revitalization development plans promulgated by the state, most industries in the national economy have achieved steady growth, including daily consumption, food and beverage, medicine, electronic information and other industries. The rapid development of many downstream industries has played a huge driving role in the rapid growth of my country's packaging and printing industry.